Have you ever thought that there are too many hotels out there? It is honestly very confusing. When I travel, I actually do not know how hotels are different from each other. As I search about many kinds of hotels, I gradually noticed the difference. To know the difference, it is important to understand a big company including so many brands. Let’s explore with me!!
Marriott
One of the biggest hotel chain in the world. Surprisingly, it has evolved from a nine-seat A&W beer stand to a hotel chain with 30 brands in over 110 countries!! Its core value is putting people first, pursuing excellence, embracing change, acting with integrity, and serving our world.
Brand Proliferation: Upscale – Luxury
Hilton
One of the biggest hotel chains in the world. It has 18 brands in over 119 countries.
H: Hospitality I: Integrity L: Leadership T: Teamwork O: Ownership N: Now
Brand Proliferation: Upscale – Luxury
Hyatt
Hyatt has 20 brands in over 68 countries.
Hyatt is known for its sustainable practices (“We Care For People So They Can Be Their Best” “Caring For Our Community” “We Embrace Everyone)
Brand Proliferation: Upscale – Luxury
IHG
IHG has 16 brands across more than 100 countries.
“Our simple but powerful purpose centers on creating rich and memorable guest experiences, and recognizing, respecting, and caring for people. It not only extends to our guests, our hotel owners, colleagues, and partners, but it also means doing right for the world around us.”
Guiding Values: Do the right thing, Show we care, Aim higher, Celebrate difference, Work better together
Brand Proliferation: Upscale – Luxury
Wyndham Hotel Group
It describes itself as the largest hotel franchisor in the world, with 9,280 locations.
Core Values: Integrity, Accountability, Inclusive, Caring, Fun
Brand Proliferation: Economy – Upper Midscale
ACCOR Groups
ACCOR has 39 brands in 110 countries. It is the largest hospitality company in Europe and the sixth-largest worldwide. According to its website, ACCOR believes that the art of hospitality knows no bounds.
Brand Proliferation: Upscale – Luxury
CHOICE Hotels
CHOICE Hotels has 12 brands in 41 countries.
Brand Proliferation: Midscale – Upper Midscale
Best Westerns
Best Western Hotel has 18 brands in over 100 countries. It is known for its superior customer service, exceptional value, and modern amenities.
Brand Proliferation: Luxury – Economy